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Rakastella 2017

As a collaborative party concept between two music labels, Innervisions & Life and Death, Rakastella means "to make love" and communicates an eclectic musical affair. Thus, for their first year edition (2017) I designed a playful-looking identity to capture the smooth and dynamic curves of making love, while the logo is always pointing to the "peak of sensation". Inspired by an elegantly reduced mix of Art Deco, Pop Art and Memphis Design, the visuals blend geometric forms, vibrant colours and minimal patterns to translate a romantic and dreamy tone.

Role: Art Direction, Visual Identity, UX/UI Design