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Lozen Films
Lozen Films is a Berlin-based production company led by female creatives. Inspired by the idea of Lozen being a “warrior princess”, the new brand identity aims to convey a synthesis of the two opposites: the manly and the feminine, the two forces in a battlefield. Contrasting combination of bold sans-serif and elegant serif font paired with playful colour treatments creates a unique graphic code that resonates with this fresh brand. Meanwhile, the website was required to be built on Squarespace since it had to be very simple and easy to navigate in terms of back-end as well as UX & UI design, allowing the users (who may not be digital natives) to quickly explore the Lozen Films world.
Role: Art Direction, Visual Identity, UX/UI Design, Development