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…MISCHEN

16. RischArt Projekt, …MISCHEN, is an art exhibition in Munich organized by the city's oldest and largest bakery, marking their move from the old building to new premises. The title "Mischen," which means "mixing" in German, serves as the conceptual foundation for the exhibition's graphic system. The design explores multiple interpretations of "mixing" to create a dynamic visual identity: combining visual elements to form one composition / blurring the boundaries between art and the bakery building / text interactions across space to evoke a sense of "visual chaos" / contrasting colours drawn from the spectrum of the colour wheel to represent the diversity of artists involved / arrows symbolising guidance and movement, referencing the transition of the bakery's building, which will be demolished after the exhibition / the act of mixing ingredients in baking, tying in with the theme of creation. The design aims to capture both the energy and transformation of this significant event, offering an immersive and multifaceted visual experience. More assets will be revealed soon.

Role: Art Direction, Visual Communication, Graphic Design