02/17
BADO

The brand identity is designed to embody the essence of BADO through a geometric logo that emphasizes one of its core principles: focusing on the essential. Just as geometric shapes are the fundamental elements of design, interior objects and architecture, the senses serve as the foundation of all sensory experiences. The logo's strong shapes and sharp edges evoke a modernist, even slightly brutalist, approach. In contrast, the typography is refined and understated, paying tribute to craftsmanship and elegance. Together, the typography and logo create a sleek, cohesive aesthetic that balances precision with sophistication. Meanwhile, the colour palette draws inspiration from natural and earthy tones (yellow, grey, green) that evoke a tactile human connection and is paired with a strong accent orange to again reinforce the idea of contrasts.

Role: Art Direction, Brand Identity, Graphic Design